Social Media and Visual Content
Visual Fashion Content
Created short-form fashion content designed to showcase clothing, accessories, and retail environments through visually cohesive video. I focused on videography, shot selection, pacing, editing, and music selection to create an aesthetically engaging experience suited to TikTok.
My role: Creative Concept | Visual content creation | Videography | Video editing | Social Copywriting | Publishing
01- Sandro and Maje
Content type: Fashion product showcase
Performance: 93.8k views | 6820 likes | 5 comments | 1013 shares
03- Chanel
Content type: Luxury fashion showcase
Performance: 908 views | 45 likes | 1 comments | 5 shares
Personal Shopper Social Content
Created short-form fashion and retail content featuring a Holt Renfrew personal shopper, with a focus on showcasing products through engaging, personality-driven concepts. The content was created for Instagram to make the personal shopping experience feel approachable and entertaining.
01- Handbag Showcase
Creative approach: Product storytelling through humor
Concept: A fast-paced showcase featuring 30+ handbags, using the personal shopper’s changing expressions as a playful visual hook to capture attention while highlighting the variety of products.
Performance: 1872 views | 123 likes | 11 comments
02- An Addiction?
Creative approach: Relatable humor and product integration
Concept: A skit using humor and a relatable shopping scenario to showcase multiple products while capturing the excitement of finding too many pieces you love.
Performance: 3094 views | 154 likes | 3 comments | 8 shares
02- Brunello Cucinelli
Content type: Brand and product storytelling
Performance: 11k views | 169 likes | 1 comments | 52 shares